Get to Know the People Who Make Dressing Up Your Little Ones Fun, Thoughtful, and Unforgettable
Our journey has just begun in 2024, sparked by a simple yet heartfelt idea – to create clothing that captures the magic of childhood for kids aged 2 to 9. What started as a dream shared by a small team has grown into a family of 25 passionate individuals, all working together to bring joy, comfort, and creativity into the lives of little ones and their parents.
Every piece we create is designed with love and care, inspired by the laughter, energy, and imagination that make childhood so special. For us, it’s not just about making clothes – it’s about crafting moments, memories, and smiles that families will cherish. And while we’re just getting started, we’re excited to be part of your journey, celebrating the everyday magic of being a kid.
Jayakumar Vellaiyan
CEO
At the helm of *The Giggle Store* is Jayakumar Vellaiyan, a man whose vision and leadership breathe life into the brand. Born into a family that established a sawmill in 1966, Jayakumar grew up surrounded by craftsmanship, tradition, and an unwavering commitment to quality. Over the years, his love for hand-drawn designs and his passion for creating something meaningful blossomed into a legacy that now forms the foundation of The Giggle Store.
As the *President of the Namakkal District Tamil Nadu Vanigar Sangangalin Permaimpu*, Jayakumar is more than a leader – he’s a changemaker in his community, blending the wisdom of tradition with the foresight of innovation. At The Giggle Store, he carries this same ethos, ensuring that every product tells a story of care, authenticity, and the magic of childhood.
For Jayakumar, The Giggle Store isn’t just about creating clothes – it’s about celebrating the innocence of childhood, fostering connections, and crafting giggles that resonate far beyond a single purchase. His steady leadership and belief in family values make him the beating heart of The Giggle Store, inspiring every thread, every design, and every giggle.
Anush Jayakumar – Chief Creative Officer (CCO)
CCO
Anush Jayakumar is the creative mastermind behind *The Giggle Store, bringing his artistic flair and emotional depth to every corner of the brand. Starting his journey in hospitality, Anush worked across India and abroad, honing his ability to create meaningful experiences. But his true calling emerged when he picked up a camera and began telling stories through his lens. In 2018, he launched **Eyemeetslens*, an Instagram page that quickly became a vibrant canvas for his creativity and passion.
By 2023, Anush transformed Eyemeetslens into *Eyemeetslens Creative Media House*, a full-fledged branding powerhouse responsible for shaping The Giggle Store’s playful and heartfelt identity. His ability to connect with children, capture their innocence, and translate their joy into designs is what makes The Giggle Store more than just a brand – it’s a celebration of life’s sweetest moments.
Anush’s creative touch can be felt in every photoshoot, campaign, and product design. Whether it’s the twinkle in a child’s eye or the burst of color in a pattern, he ensures that The Giggle Store’s essence remains true to its mission: to bring joy to children and their families. With his passion for storytelling and his natural ability to evoke emotion, Anush is the soul of The Giggle Store’s creative journey.
Akash Jayakumar – Chief Technology Officer
CTO
At *The Giggle Store, innovation meets imagination, and the man behind this seamless blend is Akash Jayakumar, our dynamic Chief Technology Officer. While pursuing Media and Information in Amsterdam, Akash discovered his passion for merging technology, design, and storytelling. In 2024, he took this vision global by establishing **Eyemeetslens Creative Media House Netherlands*, extending the family’s creative pursuits to an international stage.
Akash is the architect of The Giggle Store’s digital experience. From designing an intuitive e-commerce platform to ensuring the brand thrives in competitive marketplaces, he ensures every interaction with The Giggle Store feels effortless and enjoyable. His sharp understanding of what kids love and his ability to transform those insights into vibrant, engaging designs make him a driving force behind the brand’s success.
More than a tech wizard, Akash is a visionary who believes in crafting experiences that go beyond the screen. Every click, every scroll, and every purchase is designed to reflect The Giggle Store’s spirit of joy and connection. Together with his father Jayakumar and brother Anush, Akash ensures that The Giggle Store doesn’t just adapt to the digital age – it thrives in it, bringing giggles to families everywhere.